Follow these tips to really make sure your headline is selling your content.
GET THE LENGTH RIGHT
Make your headline engaging for the audience and you’ll reap the rewards.
There is some difference of opinion on the length of the perfect headline. A short headline can be catchy and to the point, but make it too short and you’re probably not revealing the point the right amount of information to draw your readers in. A longer headline will give enough information, and include some useful keywords for SEO purposes, but make it too long and you not only risk falling victim to that limited attention span of web sufers nowadays, but revealing so much that you render the content beneath it pointless. The best approach is to keep it as short as possible, but do not neglect the following points in doing so.
UNLEASH ITS FULL POWER
Your headline isn’t just a title, but an introduction to you and your site.
Too often the headline is put together as an afterthought to the content, but in many ways it is the most important part of all. If it doesn’t entice, the content will never be seen. Use your headline to its full potential. Don’t undersell your content. Describe what it is to come. It may even help to make it seem like the reader will be losing out if they don’t read on. For example, if your content is all about your range of kitchen utensils, then try ‘How our range of kitchen utensils can save you time’. Now readers know that there is an advantage to reading on. Don’t be afraid of using a little hyperbole – this can help grab the audience’s attention.
INCLUDE A SUB-HEADLINE
Your headline need not standalone – add a little detail to entice your site visitors.
A useful practice is to give your headline a sub-headline, an H2 tag to your headline’s H1. This can be used to of er a little more information or enticement without having to extend the length of the main headline. It can take the form of a short sentence or even a brief, bulleted, rundown of major points from the content. For example, you can follow ‘How our range of kitchen utensils can save you time’’ with ‘And they last a lifetime’. Or perhaps something simple and appealing like: ‘quicker to clean’ or ‘fully guaranteed’. You’ve now provided more enticements for the reader to stick with your content rather than click of somewhere else.
0 comments:
Post a Comment